Marketing School - Digital Marketing and Online Marketing Tips

How to Do Effective Keyword Research | Ep. #66

Oct 5, 2016

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In Episode #66, Neil and Eric sit down to discuss the fundamentals of effective keyword research. They’ll talk about what tools you should use, why your focus should be on the quality of your content than the quality of your keywords, and how heavy, thoughtful blogging can seriously amplify your website ranking.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Do Effective Keyword Research
00:52 – Eric recommends Google Keyword Finder
01:22 – Neil uses Ahrefs
- 02:01 – Ahrefs shows you keywords your competitor gets traffic for and their rough rankings
03:15 – Create better content using Brian Dean’s Skyscraper Technique
03:32 – Optimize title tags
03:49 – Ahrefs added new features
- 03:52 – Content gap analysis
04:16 – Two free tools: Ubersuggest and Google Trends
05:15 – Don’t over analyze with keywords
05:29 – Traffic doesn’t come from just one keyword
05:55 – Neil and Eric are heavy on blogging
06:48 – Don’t just think about the keyword, think about the content you should be writing
07:01 – Quora
07:11 – Twitter
07:17 – The importance of long-tail keywords
08:05 – That’s it for today’s episode!

3 Key Points:

Creating better content will help you rank.
It’s easy to over analyze keywords.
Great keywords—even long-tail keywords—aren’t going to be a cure-all.

Resources Mentioned:

Google Keyword Finder – Online tool for keyword research Eric recommends
Ahrefs – What Neil uses for his keyword research
Brian Dean’s Skyscraper Technique – Guide for better content creation
Ubersuggest – Tool that shows different permutations for analysis
Google Trends – See keywords that trend up and down
Quora – Tool where you can look up questions that can be used to base your blog post
Twitter – Search for questions people are talking about in the space