The GaryVee Audio Experience Now, Innovation is More Important Than Ever
Apr 5, 2020
In a recent conversation, innovation takes center stage as strategies for entrepreneurship emerge during challenging times. The power of storytelling is emphasized, showcasing its ability to forge authentic connections in business. Service industry survival relies on innovative approaches and digital marketing. Hospitality marketing embraces emotional engagement and community support. Lastly, compassionate selling emerges as a vital strategy, prioritizing genuine relationships and personalized interactions for client success.
AI Snips
Chapters
Transcript
Episode notes
Story Time
- Tell your origin story, even if it's time-consuming.
- Most businesses haven't documented their journey, which is a missed opportunity to connect with customers.
Innovate to Thrive
- Businesses stuck at home should innovate their marketing and direct-to-consumer strategies.
- Explore new platforms, offer local delivery, and create online shops to sell existing products.
Storytelling for Big Companies
- CEOs of large companies should conduct interviews with key executives and share their stories.
- These stories humanize the brand and create subconscious connections with potential customers.