Deconstructor of Fun 282. Do It Better: Creative Production with AI
Apr 30, 2025
Alexei Chemenda, CEO and co-founder of Poolday.ai, is a leader in AI-driven marketing solutions. He dives into how AI enhances human creativity and allows marketers to focus on strategy. The discussion includes the rise of personalized video ads and the evolving significance of A/B testing. Alexei highlights the balancing act between volume and quality in AI-driven marketing, while emphasizing the necessity of data fluency. He also shares insights on upcoming skills that marketing leaders will need in an AI-centric landscape.
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AI Enhances Creativity Not Replaces It
- AI is great for handling repetitive creation tasks, freeing marketers to focus on strategy and storytelling.
- The best AI solutions enhance brand guidelines rather than replace brand voice or creativity.
AI Enables Mass Video Personalization
- AI enables personalization of video ads at scale, appealing to each user's unique preferences.
- Marketers must shift from seeking a perfect ad to creating varied ad sets for different audience segments.
Embrace Continuous Creative Cycles
- Shift from "shoot and forget" to a continuous creative cycle adding and modifying content regularly.
- This approach builds a stream of creatives that better engage audiences over time.