Harnessing Data for Creative Marketing

This chapter explores the crucial role of data in enhancing creative production and marketing strategies. It emphasizes the balance between quantity and quality of data, the significance of data fluency for marketers, and the emerging roles shaped by AI's influence. Additionally, it underlines the partnership between AI and human creativity, advocating for optimized workflows to boost creative endeavors.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app