In today’s quick episode, John Kaplan gives encouragement to sellers who may find themselves down on their luck. He discusses the tried-and-true actions within every seller’s control that will set you back on track, including:

Assessing and attaching to the customer’s business issues (the what).
Taking into account whom you are connected with in the deal (the who).
Qualifying the deal early on and throughout the sales process.
Staying on top of the foundational skills.

Here are some additional resources:

Get MEDDICC Certified on Ascender!
Getting to the Economic Buyer | Ascender Course
Negotiation Foundation & Mindset | Ascender Course
Ascender’s Best Content on Decision Criteria | Ascender Article
Close the Excuse Department | Ascender Video
Do You Really Have a Champion? | Podcast
Enabling the Internal Sell | Podcast

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