The Tim Ferriss Show

#351: Real 4-Hour Workweek Case Studies — Allen Walton and SpyGuy, The Path to Seven Figures

Dec 10, 2018
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ANECDOTE

From Retail Job To First Sale

  • Allen built the first version of SpyGuy after creating an online store for the Cheaters TV show and then leaving his retail job.
  • He used lessons from working in retail surveillance to launch his own site in 2014 and scale it to seven figures.
ADVICE

Use Fear‑Setting Before Quitting

  • Do the fear-setting exercise to quantify worst-case outcomes and reduce paralysis.
  • Use the exercise to see downsides as tolerable and transient before quitting a job.
ADVICE

Buy Targeted Traffic Early

  • Use targeted paid search (Google Ads/Shopping) to get immediate, relevant traffic to a new ecommerce site.
  • Learn the platform from books and blogs and cap daily spend to avoid runaway costs.
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