268 - How to Drive Traffic from Your Blog to Your Membership

Your blog and your website host all of the content used in your marketing – so how do you join the dots between your blog and your membership?

There are plenty of ways membership site owners can do this, but many don’t because they’ve heard bad advice from marketing ‘gurus’ or they’re worried about sounding salesy.

The good news is there are direct and indirect ways of linking from your blog to your membership – and all of them are good, easy ideas to implement!

So, listen in to this episode to learn why it’s so important to build that path from your blog to your membership and how you can do it – with examples from ourselves and our members at Membership Academy.

Essential Learning Points:

• Why it’s so essential that you use your blog as a promotional channel for your membership
• Direct and indirect approaches you can use to drive traffic your membership from your blog
• Why you need to discount one particular piece of advice that some internet marketers swear by

Important Links & Mentions:

• How To Use Content Marketing To Sell Your Online Membership
• Membership Academy
• How to Decide Which Content Should Be Free vs Paid
• How to Generate Email Leads for Your Membership Site
• Facebook Remarketing Strategies for Membership Websites 

Key Quotes:

“Your blog is a primary place to promote your membership.”

 “Often all someone needs to be ready to buy is awareness that you have a solution to their problem.”

“We get so many people clicking through from the CTA on our thank you page and we have so many members inside our community whose sales significantly increased once they added that CTA to their thank you pages as well.”

“You need to make sure, if you’re getting people subscribing to your email list, that you have an initial series of emails that sells your membership.”