In this conversation, David J Bland and Lex Roman explore the evolution of experimentation in tech, discussing how perspectives on experimentation practices have shifted over the years. 

They dive into the role of social proof, ethical considerations, and the balance between experimentation and actionable insights. 

Lex shares her experiences working with non-tech industries, particularly journalism, and the challenges of measuring marketing effectiveness.
 

The discussion wraps up with Lex's innovative approach to helping journalists grow their reader subscriptions and the creation of a playbook for success.