Kate Adams, SVP of Marketing at Validity, talks about the wild and wonderful world of email marketing. Research suggests that the best time for email marketing is 10 AM, but it's essential to consider your target audience's habits and schedule to determine the most effective time for them to receive your email. For instance, busy moms or night shift workers may not be checking their inboxes at 10 AM. Today, Kate discusses why email at 10 AM is bullshit. Show Notes

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