Matthew Whitehouse and The Face of Today

In this episode, Matthew Whitehouse reflects on the winding path from a rainy Lancashire childhood and a brief burst of band-life glamour to leading The Face, a title forever suspended between myth and reinvention. He speaks with disarming clarity about reviving an icon without embalming it, insisting that the magazine’s only true mandate is to capture the texture of now — not nostalgia, not futurism, but the pulse of the present.

We explore the politics that slip in through lived experience rather than declarations, the power of small stories to illuminate larger truths, and the editor’s craft as an exercise in restraint as much as vision. For Whitehouse, what’s contemporary is whatever you’re excited enough to run toward — a simple, infectious creed that shapes every page he oversees.

“I’m not interested in the future. I’m interested in now — in documenting what it feels like to be alive in this exact moment.” - Matthew Whitehouse

Episode Highlights:

• Growing up in Morecambe and dreaming of escape Born in a rainy seaside town that felt “far” from where he was meant to be, Matthew talks about music as his first love and his imagined ticket out, from The Beatles and Oasis to Springsteen.
  

• The ice cream man with a band and big plans While friends went to university, he stayed behind in Morecambe, working as an ice cream man and waiting for his kicked out bandmates to finish college so they could take music seriously.
  

• Dropping out for The Heartbreaks and accidental fame in Japan He leaves university just before the fee deadline, signs a publishing deal days later, tours with his band The Heartbreaks, tastes pop-star treatment in Japan, then ends up back home working in a meat packing factory.
  

• Band life, Burberry campaigns and the old fear of selling out Alongside the band, he appears in a Burberry campaign and editorials for i-D and Dazed, remembering how brand work once felt like “selling out” in a way that feels almost quaint now.
  

• From factory freezer to i-D and the grind of becoming a writer While cutting lamb shanks at 5 a.m., he pitches free pieces to small music sites, builds a portfolio, lands a short research job at i-D’s video team, and eventually pivots into editorial because he knows he has to write.
  

• The fast leap from editorial assistant to editor of The Face In about three years he moves from editorial assistant at i-D to editor of The Face, initially thinking the relaunch is a bad idea before realizing the opportunity of a clean slate with a legendary masthead.
  

• Legacy, fragmentation and making a magazine about the now Everyone remembers a different “version” of The Face, so he sees himself as a guardian trying not to ruin something beloved while making it feel true to 2025, balancing global pop stars with niche local figures.
  

• Politics in the margins rather than as a banner He describes issues where politics is felt rather than announced, like an edition that quietly became about the cost of living crisis through its voices and stories rather than an explicit think piece.
  

• When timing lands and small stories carry big themes He relishes moments where covers hit the perfect moment, like Jenna Ortega on the day Wednesday drops, and stories like a Manchester record label piece that opens up into class, race and regional inequality.
  

• What makes a good editor and what is contemporary now He likens editing to jazz, knowing which notes not to play, trusting his team, staying in conversation with young people, and defines what is contemporary now as whatever you are genuinely excited enough to run toward.

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