Harnessing LinkedIn Events: B2B Lead Generation Mastery with Mark Firth

Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInEvents #B2BMarketing #B2BCommunity #socialselling