How to Scale an Agency 🚀
How To Beat 99% Of Agencies (Jordan Ross Solo)
Jul 8, 2024
This discussion unpacks vital techniques for agency owners aiming for success. Learn how to treat your business like a video game by addressing growth bottlenecks like lead generation and sales. Discover diverse content strategies and the power of consultative selling. Delve into leveraging client feedback to improve practices, and explore a dashboard tool to track essential metrics like leads and churn, helping you optimize strategies effectively.
23:45
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Quick takeaways
- Viewing business growth as a video game helps agency owners identify and resolve key bottlenecks for improved revenue generation.
- Implementing a consultative selling approach enables agencies to build trust with prospects, significantly enhancing sales effectiveness and conversion rates.
Deep dives
Understanding Business Growth as a Game
Viewing business growth as a video game allows for strategic thinking and faster revenue generation. The approach posits that consultants can guide agency owners, exemplified by a client who quadrupled his business in just 60 days using this strategy. Key to this concept is identifying and resolving the four main bottlenecks: lead generation, sales, capacity, and lifetime value. By successfully addressing these bottlenecks, agency owners can significantly enhance their growth potential and revenue outcomes.
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