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Business of Story
#463: How to Use Your Personal Brand Story as a Superpower
May 13, 2024
Cheryl Hunter, TV host, shares her inspiring journey after surviving a kidnapping and how she empowers others through storytelling. She discusses the power of personal brand stories for global impact, resilience, and the importance of authenticity in crafting compelling narratives. The podcast explores the impact of storytelling on building movements and highlights the significance of vulnerability in connecting with audiences.
01:02:03
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Quick takeaways
- Sharing personal struggles authentically can connect with audiences and offer hope and inspiration.
- Leveraging existing platforms and providing unique value can amplify brand messages effectively.
Deep dives
Cheryl Hunter's Personal Story of Tragedy to Triumph
Cheryl Hunter, a former kidnapping survivor turned TV host, shares her journey of arriving in Europe as a young model only to be kidnapped and left for dead. This harrowing experience led Cheryl to uncover her calling of helping others find their personal grand story through adversity. By sharing her personal struggles and strengths, Cheryl assists others in achieving their fullest potential.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode