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Think Like an Owner
Jehiel Oliver - Helping Feed Africa at Hello Tractor - Ep.193
Oct 17, 2023
Jehiel Oliver, founder and CEO of Hello Tractor, discusses how he influences behaviors in creating new markets, maintaining trust, and experimenting with incentives. He also explores the challenges of entering new markets, fostering speed amongst the team, and vulnerability in the CEO role.
33:02
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Quick takeaways
- Hello Tractor tackles the lack of income among farmers in emerging markets by providing a fleet management and booking platform for low-horsepower tractors.
- To create new markets, Hello Tractor relies on trusted individuals in the community to act as booking agents and offer tractor services, improving farmers' financial position and livelihoods.
Deep dives
The Idea behind Hello Tractor and its Mission
Jihil Oliver, founder and CEO of Hello! Tractor, explains that his motivation to start the company came from wanting to do more meaningful work after the financial crisis of 2008. Recognizing that global poverty often stems from the lack of income among farmers, Oliver saw an opportunity to address their needs by creating a solution in the agriculture sector.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode