FT News Briefing TikTok ecommerce push, Cuba invites private business, a new green world order
Feb 8, 2021
TikTok is gearing up for a major e-commerce push in the US, aiming to outpace Facebook with innovative features like live shopping. Cuba is opening its economy to private businesses, signaling a historical shift. Meanwhile, Mercedes-Benz plans to balance its profits from electric vehicles with those from traditional combustion engines by 2030. The podcast also explores how the global transition to renewable energy is reshaping geopolitics and the nuances of trade disputes in the green energy sector.
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TikTok's E-Commerce Strategy
- TikTok plans to introduce integrated affiliate marketing, letting influencers profit from sales.
- This leverages TikTok's strength in influencer marketing and the growing trend of social commerce.
Cuba Opens Economy
- Cuba's government will allow private businesses in over 2,000 professions, amid an economic crisis.
- This move aims to create jobs, control inflation, and potentially improve relations with the U.S.
Mercedes-Benz Electric Vehicle Goals
- Mercedes-Benz aims for equal profits from electric and combustion engine vehicles by 2030.
- Declining battery costs contribute to this shift, making electric vehicle margins comparable.