
TikTok ecommerce push, Cuba invites private business, a new green world order
FT News Briefing
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TikTok's Expansion into E-Commerce and Social Commerce Strategies
This chapter explores TikTok's innovative strategies to boost e-commerce by empowering influencers to monetize product links organically. It highlights the introduction of features like product catalogs and live shopping, positioning TikTok as a competitive force in the social commerce landscape.
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