Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc

Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as growth channels. Show Notes

Connect With: 

• Moe Abbas : Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.