The Marketing Architects Marketing Predictions for 2025
Jan 7, 2025
Marketers reflect on their predictions for 2024 and dive into what 2025 holds. Key discussions include the rise of zero-click content and the importance of balancing offline and digital strategies. There’s a lively exploration of how AI is reshaping the marketing agency landscape, leading to an identity crisis for some. The need to rethink targeting strategies for better ROI and growth is highlighted. Plus, there's a fun look at potential trends in space exploration and AI, blending humor with insightful predictions.
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Marketing Effectiveness Awareness
- Marketing effectiveness was discussed more in 2024, but economic uncertainty hindered its progress.
- A clear thought leader for marketing effectiveness in the US has yet to emerge.
TV and Top-of-Funnel Investment
- Brands like Airbnb and Adidas saw business impacts from adjusting top-of-funnel investments.
- TV offered a way to build trust and reach mass audiences quickly, balancing short-term and long-term brand building.
AGI Remains Elusive
- Despite predictions, AGI (Artificial General Intelligence) wasn't widely discussed in 2024.
- Focus remained on narrow AI applications, with AGI discussion pushed to 2025 and beyond.