Evolution Exchange Denmark Podcast Evo DK #341 - Transitioning From Project To Product
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Sep 5, 2025 Join Carolina Mera, Global Head of eCommerce at Coloplast, Harkaran Singh, Senior Platform Product Owner at Maersk, and Casper Wittorff, R&D Director at Leica Geosystems, as they dive into the shift from project-based to product-focused strategies. They discuss how to reconcile project and product mindsets, the importance of educating finance teams, and overcoming challenges that lead teams to revert to old habits. Their insights on governance, team structure, and the role of UX are valuable for anyone looking to create more impactful, agile organizations.
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Projects And Products Form A Continuum
- Projects and products must coexist as a continuum where projects fund defined outputs and products sustain continuous value delivery.
- Product teams should translate value, ROI, and KPIs to stakeholders so projects can secure funding and enable product evolution.
Split Delivery And Product Roles
- Assign delivery leads or program managers to handle coordination, scheduling, and risk while product owners focus on the what and why.
- Keep governance roles clear so project and product responsibilities don't conflict.
Use Lightweight Reviews To Protect Funding
- Use lightweight governance with monthly and quarterly reviews to adjust capacity and show progress to leadership.
- Measure outcomes like customer satisfaction and delivery speed rather than only outputs.