In this episode Mac and Thayer’s conversation covers various topics related to brand awareness and building a strong brand. They discuss the importance of focusing on coaching and providing quality service to clients, as well as highlighting the importance of staying consistent and dedicated to work commitments, even while traveling. They also explore how companies like Whoop expand their brand through product diversification. The conversation emphasizes the need for genuine and authentic content creation that reflects the coach's expertise and values. This episode emphasizes the need to adapt and be organized to ensure that clients are not disrupted. Mac and Thayer discuss how small efforts, such as giving notice to clients ahead of time, can make a big difference in maintaining brand reputation. 

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