How Instapage Created Their Own Business Category For Growth - With Saranya From Instapage

I chat with Saranya Babu Vice President of Marketing at Instapage. We discuss how they have created a new business category called post-click optimisation. This is the part of the funnel after someone clicks on an advert and before they convert on your website. We also discuss the strategies they have implemented to attract new users and grow their business.