The Game with Alex Hormozi The Funnel We Use to Make $250M+ | Ep 898
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Jun 2, 2025 Discover the four-part framework that can transform your content into cash. Learn how to craft persuasive advertisements using emotional appeals and addressing customer objections. Uncover the importance of offering comprehensive information to build a strong brand and enhance conversion rates. Dive into strategies for creating impactful ads while testing various approaches to optimize performance. This insightful discussion reveals the secrets behind turning attention into profit effectively.
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Hook, Meat, CTA Ads Framework
- Create ads that catch attention using a hook, followed by engaging content (meat), and a clear call to action (CTA).
- Test many hooks (over 50) to allow algorithms to choose the best performers for scalability.
Four-Step Persuasion in Ads
- Use the four-step persuasion: show the prospect they gain more good, avoid bad by taking action, and face worse if they don't act.
- Describe specific moments that illustrate these benefits or avoidances to make the copy compelling and relatable.
Effective Lead Magnet Strategy
- Use lead magnets that solve a small but real problem completely to build trust quickly.
- Ensure the lead magnet fits the perfect customer avatar to attract qualified prospects effectively.