Ep 16. The most underrated visibility strategy

When people ask you what you do, what do you say? 

I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. 

Amiright?

You would be STUNNED how many people have entered my world because of a clear “what I do” statement. 

People will often respond with, “Oh my gosh! My sister is a coach! I should send her your way.” 

Or months later I’ll get an email saying, “Sophia I was just speaking to a friend of a friend and she’s really struggling with social media. Are you taking clients? If so, I’d love to connect her with you.” 

Why did they think of me all that time later? 

Because…

1. I clearly shared what I did in a sentence
2. And the language I used was language my ideal client used 

Now – in their mind – I’m the first person they’ll think of when someone in their world expresses the pain point I solve. 

In this episode I share a story about this playing out recently and I also walk you through some templates you can steal so you can stop missing out on this super easy visibility strategy.