How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. 

 

Hit PLAY to hear: 

• 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 
• 🌱 The secret to helping customers make greener choices—without forcing them 
• 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 
• 💰 How cutting carbon can actually save your money 
• 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) 

 

Key timestamps to dive straight in: 

[04:01] Unexpected career pathways. 

[07:26] B Corp planning and priorities. 

[12:35] "Seed Bank: Empowering Vegan Cooking" 

[14:15] Focusing sustainability efforts in B Corps. 

[19:47] Double materiality: cost and risk analysis. 

[23:33] "Embracing Business Sustainability Strategies" 

[26:01] Listen to Jane’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/534

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