eCommerce MasterPlan cover image

eCommerce MasterPlan

How B2B eCommerce store Vegetarian Express Drives Success by Serving Sustainability

Mar 17, 2025
35:58

Jane Firth is the Sustainability Manager at Vegetarian Express. A B Corp with a Shopify B2B eCommerce store selling the largest range of plant-based ingredients for foodservice in the UK. Trusted by thousands of chefs and caterers, they have been in business since 1987 and sell over 1,200 products.

They now do £23million in sales each year, of which £1.2million is transactions via eCommerce and other online ordering platforms. 

 

Hit PLAY to hear: 

  • 🚀 How a B Corp eCommerce business builds sustainability into its core strategy 
  • 🌱 The secret to helping customers make greener choices—without forcing them 
  • 📊 Why B Corp, EcoVadis, and Future-Fit are game-changers for sustainable businesses 
  • 💰 How cutting carbon can actually save your money 
  • 🔥 The biggest sustainability mistakes businesses make (and how to avoid them!) 

 

Key timestamps to dive straight in: 

[04:01] Unexpected career pathways. 

[07:26] B Corp planning and priorities. 

[12:35] "Seed Bank: Empowering Vegan Cooking" 

[14:15] Focusing sustainability efforts in B Corps. 

[19:47] Double materiality: cost and risk analysis. 

[23:33] "Embracing Business Sustainability Strategies" 

[26:01] Listen to Jane’s Top Tips! 

 

 Full episode notes here: https://ecmp.info/534

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor



This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode