Finding and Converting Leads with Good Content with Anna Tutckaia

To find leads, you need to understand the product you’re selling and the audience you’re trying to sell to. You learn that by going where they hang out online and learning about their pain points, as well as their interests outside of your product.

Talking regularly to current and potential customers is a must. Conversations make them feel heard, and you can understand your messaging and improve your content.

Using automated tools to connect and serve customers can allow you to free up your time, answer common questions quickly, and even ask them pointed questions for better personalization, which in turn helps you get better leads and create impactful content.