Millionaire University How A TikTok Video Sparked $40K In Sales And Launched A Multi - Million Dollar Business | Justin Baer
#297 What if a simple TikTok video filmed by a seven-year-old could launch a million-dollar business? Or lead to a deal on Shark Tank? In this episode, host Kirsten Tyrrel sits down with Justin Baer, the founder and CEO of Collars & Co., a Mark Cuban-backed menswear brand that's changing how professional men dress. Justin takes us behind the scenes of his entrepreneurial journey — from the initial idea sparked during COVID to scaling the business into a full menswear line. He shares how a simple TikTok video filmed by his seven-year-old daughter turned into $40,000 in sales in the first month, why being willing to fail is key to success, and how giving away your product for free can be a powerful market test. Whether you're launching a product or looking to refine your business strategy, Justin's insights on testing, scaling, and building relationships will give you the confidence to take the next step!
What we discuss with Justin:
+ How a TikTok video sparked $40K in sales
+ Testing product viability with consignment
+ Importance of being willing to fail
+ Scaling from one product to a full brand
+ Leveraging influencer and social proof marketing
+ Why giving away products can drive sales
+ Balancing product uniqueness vs. smart marketing
+ Building strong relationships with retailers
+ Transitioning from DTC to omnichannel strategy
+ Learning and adapting quickly as an entrepreneur
Thank you, Justin!
Check out Collars & Co. at CollarsandCo.com.
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