The Best One Yet
🥤 “Huge Millennial Water Bottle” — Stanley’s tumbler surge. The Ozempic Effect. Shrek’s music stock.
Oct 6, 2023
Stanley, creator of the #1 trending water bottle, talks about how one small innovation led to a 275% increase in sales. Ozempic, a weight loss drug, is changing the entire economy. You can now buy stock in the music from the movie Shrek, offering an emotional premium.
22:01
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Quick takeaways
- Minor innovations like adding new colors can have a significant impact on sales.
- Ozempic's impact goes beyond weight loss, affecting various sectors of the economy.
Deep dives
The Stanley Tumbler: A Trendy Water Bottle
The 40-ounce Stanley Tumbler has become the popular choice for drinking water, with sales quadrupling. The 100-year-old company made a minor innovation by introducing new trendy colors, which boosted its sales. The colossal tumbler has a built-in straw, burly handle, and fits in cup holders. It has become a fashion accessory, appealing to Gen Z, millennials, and even baby boomers. The takeaway: Minor innovations like adding new colors can have a significant impact on sales.
