The Peel with Turner Novak The Rise of AI-Powered Services + Ultimate Sales Crash Course for Founders | Chris Hladczuk, Hanover
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Oct 3, 2024 Chris Hladczuk, Co-founder and CEO of Hanover, shares insights from his transformative journey in fund administration. He candidly discusses his shift from Goldman Sachs to tech, revealing strategies to build an impressive online presence. The conversation dives into the decline of traditional B2B SaaS, the underrated importance of sales and copywriting, and how to navigate the startup landscape effectively. Chris also emphasizes the role of a strong company culture, utilizing AI for productivity, and his unique approach to networking and client engagement.
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B2B SaaS is Dead
- B2B SaaS is becoming obsolete because AI now allows selling the work itself, not just software.
- People want their tasks completed, not slightly better tools, exemplified by accounting software.
Building a Twitter Audience
- While at Goldman Sachs, Chris Hladczuk built a Twitter audience by interviewing prominent Yale founders and investors.
- He turned these interviews into viral Twitter threads, leading to his transition into the tech industry.
Twitter Secrets
- To write viral Twitter threads, reverse-engineer the emotion you want to evoke in your audience.
- Focus on crafting compelling headlines, experimenting with variations and using AI tools for generation.