How to Write for a Living 219: How to build a high-trust creator business (with Jay Clouse)
Jul 22, 2025
In this insightful discussion, Jay Clouse, a creator and business strategist, shares his journey of transforming passions into viable businesses. He emphasizes the significance of trust in building audience relationships and offers four key attributes that shape this trust. Jay also dives into the balance of retention over growth and why thoughtful onboarding is critical for community success. He explores branding amidst AI saturation and reveals his aspirations for personal growth in the evolving creator landscape.
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Trust's Hidden Role in Relationships
- Trust underpins every human interaction and decision but is often overlooked.
- People typically overestimate their own trustworthiness compared to how others perceive them.
Sliding Door Moments Build Trust
- John Gottman shares a story illustrating trust's importance in tiny interactions called sliding door moments.
- He shows how choosing to attend to a loved one during such moments builds trust over time.
Build Trust with Consistency and Care
- Follow through consistently on promises to your audience to build trust.
- Prioritize your audience's best interests over brand deals or quick gains.
