People don't negotitate their closely held values. Identity, belief systems and the misattribution of arousal all play a role. Here's why it matters as a leader.

Show notes:

Why We Hate People Who Disagree: Personal Identity and Civility, by Mark Alicke, Ph.D., from Psychology Today.

Influence: The Psychology of Persuasion, by Robert B. Cialdiani, Ph.D.

Here is a transcript of the Hidden Brain Podcast episode, Nature, Nurture and Your Politics, featuring University of Nebraska professor John Hibbing.

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