The Instagram Stories - 5-20-24 - Shares are the most important metric on Instagram

Delve into the world of Instagram as insights from a Q&A with the platform's head reveal the intricacies of shadow banning. Learn how experimenting with content can enhance engagement amidst declining reach. Discover why video is king for interaction, the impact of editing captions, and how subtitles can dramatically boost views. The discussion also distinguishes between Threads and Instagram's unique purposes, while highlighting the paramount role of shares in measuring success over traditional likes.