Finding Brave 90: The Fatal Assumption Entrepreneurs Make That Kills Their Growth, with Cindy McGovern
“If you’re an entrepreneur or a solopreneur, you’ve got to be selling half of the time. You are an artist, CEO and sales, and I think one of the biggest mistakes that people make is they assume their talent will speak for itself, or they’ll assume the product speaks for itself. I’m here to tell everyone that it’s not speaking loud enough.” - Cindy McGovern
Is sales something that you dread doing? Maybe you think that you don’t need to be able to effectively sell, and that it’s not a necessary skill to have in your current position? On today’s episode of Finding Brave, our expert guest shows us how every job is a sales job, and whether you’re in business for yourself of not, sales is a skill that you absolutely need to master in order to achieve the results that you desire.
Known far and wide as “Dr. Cindy,” the First Lady of Sales, Dr. Cindy McGovern holds a Doctorate Degree in Organizational Communication and a Master’s Degree in Marketing. She earned her reputation by building (and rebuilding) entire sales programs from the bottom up. Dr. Cindy, who is CEO of Orange Leaf Consulting, has helped hundreds of companies and individuals around the world from small to huge create dramatic and sustainable revenue growth. She has also authored Every Job is a Sales Job: How to Use the Art of Selling to Win at Work out this month.
By doing sales the right way, your customers will be a walking advertisement for you and what you’ve brought them during your interaction. Most importantly, remember that it’s the planning that really makes a difference, and by implementing the right plan, it will reward both you and your customer.
To learn more about today's guest, visit: