Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over SEO and leave my career as a veterinarian - were machine learning systems. It was understanding AI that created my SEO agency. But, understanding and optimizing for Google search was also our downfall. I expect many of you are going down the same road I did. It is time for a huge mindset shift when it comes to SEO. We found out in the Department of Justice's Trial against Google that user engagement plays a much bigger role in determining rankings than we thought. I hope you enjoy this episode! Links mentioned: ============ My Helpful Content Workbook https://mariehaynes.com/product/creating-helpful-content-workbook/ The Search Bar: https://community.mariehaynes.com/ DOJ trial exhibits showing how much user engagement is used in the algo: https://www.justice.gov/atr/us-and-plaintiff-states-v-google-llc-2020-trial-exhibits Marie's Thoughts (paid newsletter episode) where I explain this more: https://community.mariehaynes.com/posts/ep-12-how-user-engagement-signals-are-used-in-ranking-new-info-from-the-doj-trial-against-google