My First Million

How a $200 Doorbell Became a $4B Business

122 snips
Nov 24, 2025
Jamie Siminoff, the visionary founder of Ring, shares the incredible journey of creating the smart video doorbell that reshaped home security. He reveals how he navigated explosive growth, faced a lawsuit from ADT, and ultimately sold Ring to Amazon for $1.15 billion. Discover his 'Snowball Method' for solving small problems at scale and a lucrative $5-10 billion opportunity in bug control. Plus, Jamie offers insights on hiring like Tom Brady and the importance of persistence and luck in entrepreneurship.
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ANECDOTE

Near-Death Deal Drama

  • Jamie nearly lost Ring when ADT sued and an injunction threatened a pending Amazon deal.
  • He survived by frantically driving holiday sales, settling the suit, and closing the Amazon sale within 30 days.
ANECDOTE

The Moment The Wire Hit

  • Jamie waited anxiously on stage for the Amazon wire during a speaking gig and watched commas fill his bank.
  • The wire arrival felt surreal after surviving the business trauma and legal stress.
ADVICE

Problem-First Product Design

  • Start with a real problem, not a technology or feature.
  • Let available tech enable the solution after you clearly define the user problem.
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