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Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YouTube, Instagram, Facebook, Instacart)

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May 26, 2024

Guest

Bangaly Kaba

Bangaly Kaba, Director of Product at YouTube and former growth leader at Facebook and Instagram, shares vital insights for tech professionals. He discusses a framework for making strategic career choices that prioritize impact over compensation. The concept of 'understand work' emphasizes grasping user needs before product execution for better outcomes. Bangaly also highlights the strategy of targeting 'adjacent users' for growth, backed by lessons from his rich experience in the tech industry.

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ADVICE

Prioritizing Impact in Career Decisions

Prioritize impact when choosing a job, as compensation and level are reflections of your impact.
Evaluate the environment and your skills to maximize your potential impact.

insights

INSIGHT

Impact Drives Career Growth

Impact is the key output to optimize for in your career, not compensation.
Increased impact leads to greater scope, independence, and ultimately, higher compensation.

volunteer_activism

ADVICE

Annual Environment Evaluation

Evaluate your work environment annually by scoring key factors like manager, resources, scope, team, compensation, and culture.
Assign scores to each factor and consider if and how they might change.

Get the Snipd Podcast app to discover more snips from this episode

Anticipation and Insights: Navigating Growth in Career and Products

02:24 • 2min

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Strategic Career Choices for Maximum Impact

03:58 • 5min

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Maximizing Career Impact

08:40 • 17min

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The Balance of Understanding and Execution

25:30 • 16min

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Understanding Work: Enhancing Team Dynamics

41:08 • 21min

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Understanding and Engaging Adjacent Users for Product Growth

01:02:13 • 5min

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Growth Strategies and User Insights

01:06:57 • 28min

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Navigating Connections: Travel, Teams, and Inclusivity

01:34:33 • 8min

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Start at the End

How Reverse-Engineering Can Lead to Success

David Lavinsky

Deep Work

Rules for Focused Success in a Distracted World

Cal Newport

In 'Deep Work', Cal Newport argues that the ability to perform deep work—professional activities in a state of distraction-free concentration—is becoming increasingly valuable in our economy. The book is divided into two parts: the first part explains why deep work is valuable, rare, and meaningful, while the second part presents four rules to transform your mind and habits to support this skill. These rules include 'Work Deeply', 'Embrace Boredom', 'Quit Social Media', and 'Drain the Shallows'. Newport provides actionable advice and examples from various successful individuals to help readers master the skill of deep work and achieve groundbreaking results.

Range

Why Generalists Triumph in a Specialized World

David Epstein

In this book, David Epstein examines the success of generalists in various fields, including sports, arts, music, invention, forecasting, and science. He argues that generalists, who often find their path late and juggle multiple interests, are more creative, agile, and able to make connections that specialists cannot. Epstein uses stories and research studies to show that wide sampling and late specialization can be more valuable than early specialization, especially in complex and unpredictable environments. He also discusses the distinction between 'kind' and 'wicked' learning environments and the importance of balancing specialization with range for long-term success.

Bangaly Kaba was an early growth PM at Facebook, head of growth at Instagram, and VP of Product at Instacart and is currently Director of Product at YouTube overseeing a global team working on creator monetization. Bangaly has also been a growth advisor to dozens of companies, including Twitter, on the board of multiple companies, and is an active angel investor. In our conversation, we discuss:

• A simple framework for choosing where to work and what to work on

• The importance of “understand work”

• The “adjacent users” theory and how it can help you drive growth

• Advice for coaching product managers

• Invaluable lessons from his time at Instagram, Facebook, and YouTube

• Much more

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Find the transcript and references at: https://www.lennysnewsletter.com/p/frameworks-for-growing-your-career-bangaly-kaba

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Where to find Bangaly Kaba:

• X: https://twitter.com/iambangaly

• LinkedIn: https://www.linkedin.com/in/iambangaly/

• Instagram: https://www.instagram.com/iambangaly/

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Bangaly’s background

(06:31) Choosing where to work and what to work on

(08:39) The impact factor

(10:53) Evaluating the environment

(15:53) The manager component

(18:27) The skills part of the equation

(23:49) Advice on finding a mentor

(25:42) The power of “understand work”

(31:17) Operationalizing understand work

(37:55) Balancing understand work

(41:25) Managing complex change

(45:26) Effective management of product managers

(51:35) The role of product managers as coaches and team leaders

(54:52) Driving growth through flywheels and value proposition

(01:03:14) Understanding adjacent users

(01:08:41) The role of partnerships and SEO in Instagram’s early growth

(01:16:08) The secret behind Instagram’s growth

(01:25:37) Lessons from Facebook

(01:29:15) Failure corner

(01:31:58) Lightning round

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Referenced:

• Impact = Environment x Skills: How to Make Career Decisions: https://www.reforge.com/blog/how-to-make-career-decisions

• Thinking beyond frameworks | Casey Winters (Pinterest, Eventbrite, Airbnb, Tinder, Canva, Reddit, Grubhub): https://www.lennysnewsletter.com/p/thinking-beyond-frameworks-casey

• Casey Winters’s blog: https://caseyaccidental.com/

• Ben Thompson’s newsletter: https://stratechery.com/about/

• Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more: https://www.lennysnewsletter.com/p/elena-verna-on-why-every-company

• George Lee on LinkedIn: https://www.linkedin.com/in/geolee/

• Bangaly Kaba: The Path to 1 Billion: Lessons Learned from Growing Instagram—CXL LIVE 2018: https://www.youtube.com/watch?v=L9ZHlb6kj_E

• What Is ‘Dogfooding’?: https://www.nytimes.com/2022/11/14/business/dogfooding.html

• Bloom’s taxonomy: https://en.wikipedia.org/wiki/Bloom%27s_taxonomy

• Kevin Systrom on LinkedIn: https://www.linkedin.com/in/kevinsystrom/

• Mike Krieger on LinkedIn: https://www.linkedin.com/in/mikekrieger/

• LeBron James: https://en.wikipedia.org/wiki/LeBron_James

• Kobe Bryant: https://en.wikipedia.org/wiki/Kobe_Bryant

• Mike Krzyzewski: https://en.wikipedia.org/wiki/Mike_Krzyzewski

• John Calipari: https://en.wikipedia.org/wiki/John_Calipari

• Stripe: https://stripe.com/

• Chief: https://chief.com/

• Jobs to be done framework: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90

• The Adjacent User: https://brianbalfour.com/quick-takes/the-adjacent-user

• How the biggest consumer apps got their first 1,000 users: https://www.lennysnewsletter.com/p/how-the-biggest-consumer-apps-got

• Alex Zhu on LinkedIn: https://www.linkedin.com/in/keepsilence/

• From Brush to Canvas with Alex Zhu of Musical.ly: https://www.youtube.com/watch?v=ey15v81pwII

• Selena Gomez on Instagram: https://www.instagram.com/selenagomez/

• Kim Kardashian on Instagram: https://www.instagram.com/kimkardashian/

• Rob Andrews on LinkedIn: https://www.linkedin.com/in/robby-andrews-64669720/

• Instagram’s growth speeds up as it hits 700 million users: https://techcrunch.com/2017/04/26/instagram-700-million-users/

• Range: Why Generalists Triumph in a Specialized World: https://www.amazon.com/Range-Generalists-Triumph-Specialized-World/dp/0735214484

• Deep Work: Rules for Focused Success in a Distracted World: https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692

• Start at the End: How to Build Products That Create Change: https://www.amazon.com/Start-End-Products-Create-Change/dp/0525534423

• Flighty app: https://www.flightyapp.com/

• Adam Grant on Instagram: https://www.instagram.com/adamgrant/

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

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