How to Balance Your Personal Brand Content With Your Employer Brand: Step-By-Step Tips So Everyone is Happy

Oct 9, 2025

Discover how to balance your personal brand with your employer's expectations. Learn the 'Power of Two' process for aligning your passions while amplifying your professional identity. The hosts provide practical tips for creating a content strategy that incorporates both personal advocacy and company updates. Gain insights into thought leadership to enhance your visibility and attract new opportunities. Hear a successful case study showcasing effective brand collaboration—a guide to confidently owning your LinkedIn presence!

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INSIGHT

Profile As The Bridge

Your LinkedIn profile is the bridge between your personal mission and your day job.
Shape the about section to declare both your professional role and your personal passion clearly.

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ADVICE

Claim Ownership Of Your Profile

Remember the company does not own your personal profile so you control what you post.
Build a personal brand on topics you love because visibility benefits both you and the business.

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INSIGHT

Visibility Helps The Company Too

Visibility on LinkedIn inherently benefits employers even if posts aren't about company work.
A visible employee often elevates the company's reputation by association.

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Framing the Listener Question About Employer vs Personal Brand

00:40 • 56sec

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Why Your LinkedIn Profile Should Bridge Both Brands

01:36 • 3min

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You Own Your Personal Profile—Employer Boundaries

04:13 • 2min

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Mindset Shifts and Creating a Personal Content Container

06:14 • 1min

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Practical Balance: How Often to Post Company Content

07:21 • 2min

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Use Thought Leadership to Build Visibility and Opportunities

08:57 • 1min

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The Power of Two: Collaborate with Your Employer's Page

10:07 • 1min

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Actionable Example: Learn from a High-Profile Employee Advocate

11:32 • 1min

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There Is No Single Right Way—Define Your Goals First

12:47 • 1min

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Final Guidance and How to Submit Questions

• Mentioned in 9 episodes

The LinkedIn Branding Book

Michelle J. Raymond

This book likely delves into strategies for leveraging LinkedIn for business growth, offering insights into personal branding, networking, and content creation on the platform. It probably covers best practices for creating a compelling profile, engaging with connections, and using LinkedIn to build a professional network. The book might also explore how to use LinkedIn to generate leads, find clients, and advance one's career. It could include case studies or examples of successful LinkedIn profiles and strategies. The overall aim is to empower readers to effectively utilize LinkedIn to achieve their professional goals.

Shout out to our amazing listener Katherine Porter, JD, who asked: How do you balance posting about your personal brand while still being in sync with your employer?

This is an important and often asked question we're both asked with our clients. We share the step-by-step "Power of Two" process to be clear, confident, and comfortable with your forward-facing personal brand that amplifies you to build your career-boosting personal brand amplification.

Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/michellejraymond/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://b2bgrowthco.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Michelle B. Griffin is an international personal branding & PR speaker, strategist, author, podcaster, and LinkedIn® visibility expert.

As the founder of Brand Leaders® and the Own Your Lane® Recognition Roadmap, she works with experts and leaders, especially women in business, to clarify and communicate what sets them apart so the right people say, “Where have you been?”

Buy your copy on Amazon-

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://MichelleSquared.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

LINKS

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The LinkedIn Branding Book + Workbook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Position Yourself Personal Branding Planner⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Gold: LinkedIn Company Pages⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SUBMIT YOUR QUESTION:

Simply DM both Michelles on LinkedIn to submit your question for a future episode.

LINKS

Learn more about Michelle J Raymond's LinkedIn B2B G.R.O.W.T.H Masterclass:

⁠https://b2bgrowthco.com/growth-masterclass/⁠

Become the Go-To Voice In Your Industry

Learn more about Michelle B Griffin's Claim Your Lane Power sessions, a live personal brand positioning/messaging reset and LinkedIn™ refresh for experts who are too close to their brilliance to explain it.

⁠⁠⁠https://michellebgriffin.com/positionyourself⁠⁠

LINKS

Katherine Porter, Esq., PMP

Miri Rodriguez

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