The Game with Alex Hormozi Gym Launch's Greatest Failures... and what I learned | Ep 146
Aug 28, 2019
Dive into the wild world of entrepreneurship as lessons from failures come to light! Discover how stepping too far from the core business can lead to unexpected chaos. Listen to the surprising truths about customer behavior and the dangers of over-hiring. The art of effective communication is explored, revealing the pitfalls of not articulating changes to your community. Through his journey, Alex emphasizes the necessity of turning mistakes into growth opportunities. Prepare for a candid discussion filled with invaluable insights!
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Stay Close to the Business
- Stay close to your business and be aware of its problems.
- If you think everything is going well, you're likely too far removed.
Overhiring at Gym Launch
- Alex Hormozi overhired in January, reaching 130 people, but later reduced to 85.
- The overhiring resulted from anticipating higher demand that didn't materialize.
Cold vs. Warm Traffic
- Cold traffic behaves differently from warm traffic when presented with offers.
- Alex Hormozi's supplement launch succeeded with the existing community (warm traffic) but failed to gain traction with cold traffic.