How the Metaphor of the 'Last Pistachio' can Radically Improve the Patient Experience in Your Dental Practice' with Fred Joyal

Everything you do either increases or decreases case acceptance. In this episode, Gary interviews his friend, Fred Joyal, on how to improve the patient experience in your practice. They discuss what Fred has learned from spending over $500 Million in advertising to encourage patients to go to the Dentist and why expressing appreciation to your team members is so powerful.