How GEO Actually Works w/ Bernard Huang

Bernard Huang returns to break down GEO (Generative Engine Optimization) and the big question: is GEO actually different from SEO, or just SEO evolving?

We talk about how AI Mode/AI Overviews are changing search behavior, why top-funnel traffic is getting squeezed, and what “good SEO is good GEO” really means in practice.

Show Notes:

00:00 – Welcome back & why GEO is everywhere

03:05 – Is GEO actually different from SEO?

07:10 – How AI agents think vs keyword-based SEO

12:45 – The traffic apocalypse & AI Mode becoming default

18:00 – Mentions vs backlinks in an LLM world

24:30 – What people are getting wrong about GEO

30:45 – Measuring success: impressions, citations & brand search

42:55 – The “long, long tail” and the future of content strategy

Show Links:

Follow Bernard on LinkedIn: https://www.linkedin.com/in/bernardjhuang/

Visit Clearscope: https://www.clearscope.io/

Follow Ross on X: https://x.com/RossHudgens

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