LEADING BRANDS® — Wavebreak Podcast Marketing Channels You Forgot About Are Crushing in 2021 with Teri Levy
Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years.
Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels.
In this episode you’ll learn:
- The list growing strategies Teri uses to navigate a heavily regulated CBD industry—and what she really thinks about leveraging giveaways.
- Why Teri considers Facebook ‘the elephant in the room’ and why she’s excited to shift Prima’s budget away from Facebook ad spend.
- The exact marketing channels her testing has revealed to be undervalued in 2021. Did she really say programmatic advertising?!
Teri Levy is Head of Ecommerce and Digital Marketing at Prima, a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.
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