WorkLab The Estée Lauder Companies’ VP Kalindi Mehta on Leveraging AI Agents for Consumer Insights
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May 30, 2025 Kalindi Mehta, the Global VP for Consumer Foresight Strategy and Predictive Analytics at Estée Lauder, discusses the disruptive role of AI in the beauty industry. She highlights how predictive analytics aids in quickly adapting to microtrends and consumer behavior. Mehta also emphasizes the importance of soft skills for AI integration and data-driven decision-making in legacy companies. Additionally, she envisions a future where AI boosts workplace efficiency, allowing people to focus on more creative and emotional aspects of their roles.
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Global Spread of Beauty Microtrends
- Beauty microtrends can spread globally within days or even hours via social media and influencers.
- Global connectivity turns regional trends into worldwide phenomena rapidly.
Viral Makeup Trend Example
- An Indonesian influencer's traditional bridal makeup video gained 7 million likes and sparked global adoption.
- The trend spread within weeks from Indonesia to countries like India, Brazil, Mexico, and the U.S.
Smart AI Adoption in Legacy Firms
- Leverage legacy company data with AI to convert insights into actionable business results.
- Start AI use by solving real problems and take a measured, ethical approach.