Harnessing AI for Consumer Insights in Beauty

This chapter explores the integration of predictive analytics and AI within the Estée Lauder Companies to better understand consumer behavior amid a competitive beauty landscape. The speaker illustrates how these technologies enable rapid response to emerging trends, emphasizing the importance of agility and consumer-centric strategies. Additionally, the conversation touches on the unique challenges faced by legacy companies in adopting AI to enhance personalized marketing and inform decision-making.