The Voice of Retail Nicola Kilner, CEO of beauty brand/retailer Deciem (The Abnormal Beauty Company) is joined by Byran Pearson, former CEO Loyalty One/Airmiles on "Jump Ball" customer strategies
Welcome to the The Voice of Retail, I’m your host Michael LeBlanc, and this podcast is brought to you in conjunction with Retail Council of Canada and this episode is brought to you by omNovos - Canada’s Retail Customer Engagement Solutions Provider. Join me next week for an insightful interview with omNovos where we will discuss just how COVID-19 may have given retailers a bit of a gift. Turning contactless shopping into brand loyalty. Learn more at www.realcustomerengagement.com
On this episode recorded live from London England Nicola Kilner CEO of Deciem - the umbrella beauty company that houses a fleet of customer loved beauty brands and retail stores, more commonly known as the Toronto headquartered Abnormal Beauty Company. We talk about how they maintain their pace of innovation, create wildly loyal brand advocates and how the resilience that is part of their brand is helping them through the COVID-19 crisis.
Next the one and only Bryan Pearson, former CEO Loyalty One/Airmiles, is back, and back on the podcast to talk about loyalty trends pre-COVID-19 and the changing face of loyalty in the COVID-19 era and beyond, picking winners and losers, and his “jump-ball” moment on loyalty programs and customer behaviours and habits.
But first, lets check in with Nicola from Deciem:
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Thanks to Nicola and Bryan for being my guests, and thanks to omNovos for their support of this episode. If you liked this podcast you can subscribe on Apple iTunes or your favourite podcast platform, please rate and review, and be sure and recommend to a friend or colleague in the retail industry.
I’m Michael LeBlanc, Founder and President of M.E. LeBlanc and Company Inc. and you can learn more about me on www.meleblanc.co or of course on LinkedIn
Until next time, have a safe week!
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.