#165-How to Strategize your PPC Campaigns to get out the Best of your PPC Budget with Destaney Wishon

Feb 2, 2022

35:23

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Episode notes

Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn’t think of anyone else to do discuss this best but the Destaney Wishon of Better AMS.

A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode.

In This Episode:

[00:30] Welcoming Destaney of Better AMS once again in the show.

[01:35] Why the topic of strategic segmentation and how important it is.

[02:40] Controlling budget for ad groups.

[06:35] What is strategic segmentation according to Destaney?

[09:28] When should the strategy be applied?

[10:00] Testing the keywords.

[14:34] Common mistakes done while applying segmentation.

[18:00] Understanding your bids optimization.

[23:43] Implementing.

[28:00] Focusing on bid management.

Guest Links and References: