Growth In Reverse (Newsletter Growth & Email Marketing)

Creators Are Flocking to Substack—but Should You Join Them?

60 snips
Jun 4, 2025
Creators are flocking to Substack, but is it the right choice? The discussion delves into the platform's shift from a simple newsletter tool to a robust creator ecosystem, highlighting its appealing features and potential pitfalls. With insights on financial incentives like the Creator Fund and Substack's revenue model, the hosts explore the balance between benefits and risks. They address concerns about data control, subscriber quality, and platform dependency, making it essential for creators to weigh their options carefully.
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INSIGHT

Substack's Platform Evolution

  • Substack has evolved from a simple newsletter platform into a full creator ecosystem that includes social posting, podcasting, and video features.
  • This expansion makes Substack a versatile all-in-one platform but also creates uncertainty about its future and stability.
ADVICE

Back Up Your Substack Data

  • Regularly export and back up your email list and content when using Substack to avoid losing data if the platform changes or your account is deactivated.
  • Don't rely solely on Substack for your entire email and content distribution infrastructure to mitigate risks.
ADVICE

Repurpose Content Off Substack

  • Repurpose Substack content to other platforms to build additional audience buckets and safeguard content.
  • Don't rely solely on Substack's native channels, especially if you create podcasts or videos there.
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