The Duct Tape Marketing Podcast Redefining Success In Sales With The Unsold Mindset
In this episode of the Duct Tape Marketing Podcast, I interview Garrett Brown and Colin Coggins. They are longtime sales leaders, practitioners, and professors of Entrepreneurship at the University of Southern California’s Marshall School of Business.
Their new bestselling book The Unsold Mindset: Redefining What It Means to Sell challenges common misconceptions about sales and explores a different approach to selling and life. The greatest salespeople are often the opposite of what people expect them to be; They challenge societal expectations and prioritize their authenticity, vulnerability, and curiosity. By cultivating genuine care for their customers, asking impactful questions, and showing empathy, they are able to establish meaningful connections with them.
More About Garrett & Colin:- Website: www.colinandgarrett.com
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This Duct Tape Marketing Podcast episode is brought to you by the HubSpot Podcast Network.