Gamification in Healthcare: How Two Founders Are Using Games to Heal

This week, we're talking about gamification in healthcare. Gamification has been a popular buzzword in tech and in health, but it just means using elements we associate with games in non-game contexts. It means capitalizing on the motivations we find in games through things like progress updates and level-up badges to change behaviors and get us to do things that are going to be good for our health. Today on the show, we're talking to two founders who are gamifying the healthcare experience in two unique ways. The first conversation is with Raj Amin, CEO & Co-founder of Arcade Therapeutics, a company that has been in the StartUp Health community since TK. They are a science-first game studio developing games that act like medicine, focusing on mental health. We’ll hear exactly what they’re building and why clinical research is key to their approach. Then we’ll hear from Farhaneh Ahmadi, PhD, CEO & Co-founder of eddii, a company that is part of our T1D Moonshot. She and her team are using mobile gaming elements to help young people with their Type 1 diabetes management. Her company uses a character named eddii that talks to the user, tells them stories, and plays games with them – making it more relatable and more enjoyable to manage diabetes. Listen in to learn more about these innovative approaches to improving health.   Innovators: Health Transformer University fuels your health moonshot Funders: Become a Health Moonshot Champion Want more content like this? Sign up for StartUp Health Insider™ to get funding insights, news, and special updates delivered to your inbox. Innovating in Alzheimer's disease? Contact us to learn how you can join our Alzheimer's Moonshot. Passionate about Type 1 diabetes? Contact us to learn how you can join our T1D Moonshot. Looking to break down health barriers? Contact us to learn how you can join our Health Equity Moonshot.