More 2 Marketing Podcast - Expert advice on marketing, product and all things business Helping lean marketing teams and getting more done with AI with Dom O’Brien
Helping lean marketing teams and getting more done with AI with Dom O’Brien In this podcast, Dom discusses lean marketing strategies for small teams, emphasising the importance of hiring experienced marketers and leveraging AI tools to maximise output. Dom shares his experience working with startups and scale-ups, highlighting the challenges of choosing the right marketing tools and the need for regular audits to ensure efficient use of resources. They also touched on Dom's book, "The Startup Marketing Playbook," which provides actionable strategies for marketing in the digital world.
Dom O’Brien - CMO
Linkedin https://www.linkedin.com/in/domobrien/
Dom O’Brien is a marketing leader who has spent his career helping brands grow in fast-moving environments. From telco to tech to retail, he’s built strategies for some of the world’s most recognisable companies. Today, as CMO at MATE internet + mobile and author of The Startup Marketing Playbook, he’s focused on helping lean marketing teams punch above their weight — and on how AI is changing what’s possible for marketers.
Learn more at:
Book – The Startup Marketing Playbook
Visit @more2marketing www.more2marketing.com
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