TikTok changed fulfillment rules—what does it mean for Amazon MCF? Amazon prices are shifting under tariffs, plus two live workshops to help serious sellers unlock more profit.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

There has been a scare lately with TikTok's announcement of needing to use TikTok Shipping for FBM, that MCF would no longer be able to be used.
https://www.linkedin.com/feed/update/urn:li:activity:7420180485252861952/

Tariffs starting to bump up product prices, Amazon CEO tells CNBC
https://www.reuters.com/business/davos/tariffs-starting-bump-up-product-prices-amazon-ceo-tells-cnbc-2026-01-20/

TikTok Shop eyes Europe with new logistics strategy
https://daoinsights.com/news/tiktok-shop-europe/

TikTok Shop Expands With the Launch of Shoppable Posts
https://www.lindseygamble.com/blog/tiktok-shop-expands-to-shoppable-photos

TikTok Thursday is back with a workshop on the non-negotiable foundations for building a million-dollar TikTok Shop, covering product selection, listing setup, fulfillment margin killers, how TikTok rewards promotion, and a repeatable content plus ads engine.
Register here: https://h10.me/tt261

There’s also the Keyword Research Masterclass Part 2 showing how to find competitors’ converting search terms fast and turn that into better listings and PPC.

Register here: https://h10.me/kwmc2

In episode 490 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

00:00 - Introduction
00:45 - MCF Still Allowed?
04:32 - Tariffs Pricing Pressure
07:03 - Refunds and Heat Maps
12:04 - TikTok Europe Upgrade
14:28 - Diamond and Elite Exclusive
15:12 - Shoppable Photos Launch
16:58 - Workshops Next Week

#490 - Major TikTok Shop Update and Amazon Prices Are Moving | Weekly Buzz 1/23/26