What in the World Why did Saudi Arabia capture Pokémon Go?
Mar 14, 2025
In this engaging discussion, BBC tech reporter Tom Gerken reveals Saudi Arabia's strategic $3.5 billion acquisition of Niantic, the publisher behind Pokémon Go. He explores the reasons behind the Kingdom's massive investments in gaming, driven by a desire for economic diversification. The conversation highlights the booming gaming scene in Saudi Arabia, fueled by government support and shifting social norms. Additionally, Abdirahim Saaed from BBC Arabic shares insights on the PIF's financial power and implications for data privacy in gaming.
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Pokemon Go Craze
- In 2016, Pokemon Go's augmented reality captivated millions, including Hannah Gelbart.
- Players explored real-world locations to catch virtual Pokemon, creating a global phenomenon.
Saudi Arabia's PIF
- Saudi Arabia's Public Investment Fund (PIF), controlled by Crown Prince Mohammed bin Salman, manages vast oil wealth.
- The PIF invests heavily in modernization efforts, including gaming, sports, and entertainment, to diversify the Saudi economy.
The Deal
- Niantic, the company behind Pokemon Go, sold its gaming division to Scopely, which is owned by Saudi Arabia's PIF.
- The deal includes games like Pikmin Bloom and Monster Hunter Now, but the Pokemon license remains with The Pokemon Company.